As a regular consultant for Catholic in Recovery (I hold the title of Director of Content and Marketing), my work for Catholic in Recovery entails a wide range of services, such as content strategy planning and execution, website and app optimization, brand development and messaging, email and social media management, writing, and more. I lead the content strategy for the organization’s marketing website and paid membership platform called CIR+. I lead a team of creatives (writers, designers, and a developer) to produce a variety of content, including printed books, blog articles, email campaigns, podcast episodes, social media content, daily reflections, digital assessment tools, branding guidelines, and more. I developed and implemented a robust content strategy to grow paid memberships for CIR+ to nearly 800 members (and counting), and I worked closely with a developer to craft the content strategy for the CIR+ app.
