Content Strategy Services

I help mission-driven universities, institutes, and organizations craft compelling brand narratives and content strategies to meet their business goals and serve their audiences. My work is not simply about messaging—it’s about helping individuals and organizations communicate with and serve others in ways that are strategic, effective, and compelling.

I have over a decade of experience, and my content strategy work and writing have won several awards. I have experience in the areas of digital content strategy, content marketing, information architecture (IA), user experience (UX), lead nurturing email campaigns, measurement and analytics, creative and editorial direction, video and podcast production, creative team management, and more.

You may benefit from working with me if you’re:

  • Launching or revamping a website, digital publication, marketing campaign, or thought leadership platform
  • Seeking to articulate complex and meaningful ideas with clarity to reach a diverse audience and drive action
  • In need of high-quality, strategic, and thoughtful content (examples can be found below)
  • A university, college, institute, center, publication, faith-based nonprofit, or academic-adjacent or values-driven organization
  • Looking to collaborate with an experienced and strategic partner committed to excellence and service

Below is a detailed breakdown of my specific content strategy services. Please scroll further down to see my writing services, former clients’ experience of working with me, and my portfolio of work.

Content Planning and Management Services:

  • Develop an editorial content calendar to align with brand and strategic goals
  • Craft individual content pieces based on an editorial content calendar to engage various audiences throughout the sales funnel
  • Manage creatives (writers, designers, video producers, developers, etc.) to produce relevant content in a timely and effective manner

Real-world Example: I served as the managing editor of an online university magazine, where I led a team of creatives (video producer, graphic designer, and writers), and also helped lead the redesign of our print magazine. I led the development of several types of content, including long-form essays, Q&A articles, interviews, podcast episodes, and more. Both the print magazine and online magazine were awarded Case Bronze Awards.

Website Strategy (Information Architecture and UX) Services:

  • Build out a website’s information architecture to effectively meet users’ needs
  • Audit and revise website content to meet strategic goals
  • Write landing page and web copy to facilitate user engagement
  • Collaborate with developers and designers to ensure optimal functionality and user experience (UX) across a website

Real-world Example: I served as the lead content strategy manager for the major redesign of a university website and crafted much of the high-level messaging for this project. The website was awarded a Case Gold Award.

Brand Development and Messaging Services:

  • Develop and/or revise brand positioning to align with business goals and audience needs
  • Identify audience segments and personas through research, user interviews, and market analysis
  • Communicate an organization’s mission, vision, brand, and values through clear and compelling messaging

Real-world Example: I wrote a university annual report, ensuring the messaging was aligned closely with the organization’s newly developed brand to engage potential donors.

Email Strategy Development Services:

  • Audit, analyze, and optimize current email campaigns to align with the brand and engage audiences
  • Develop lead-nurturing email campaigns that engage audiences to reach strategic goals
  • Write effective subject line and email copy to increase open and click-through rates

Real-world Example: As the Director of Content and Marketing for a nonprofit, I developed several lead nurturing campaigns to help grow their paid memberships to over 850 (and growing).

Writing and Editing Services

I’m an extremely experienced and award-winning writer who has written and edited numerous pieces of content, from ebooks to blog articles to email campaigns to journalistic essays. I have nearly 15 years of professional writing experience and hold a Ph.D. in English and Creative Writing, demonstrating my expertise as a writer and editor. I offer writing and editing services for:

  • Blog articles
  • Magazine articles
  • Long-form essays
  • Email campaigns
  • Website and landing pages
  • Annual reports and university appeals
  • Video and podcast scripts
  • Case studies
  • Ebooks
  • Ghostwritten books
  • White papers
  • Brand guidelines

Please visit my Writing page to see samples of my work.

If you would like to inquire about collaborating with me on a writing, editing, or content strategy project, please visit my Contact page for details about how to connect with me.

What Others Have Said

“Christopher is a highly versatile content writer and strategist. His skills range from long-form to brochure copy to inspiring ad copy. He also has strong web and digital skills. This makes him a very well-rounded contributor to any team. Christopher is both creative and strategic. He asks great questions to define the scope of a project, meets his deadlines, and is a pleasure to work with. Because he is always refining his craft, his writing is fresh and authentic.”
Michele CorbettVice President of Marketing, The San Diego Blood Bank
“I worked with Christopher at Point Loma Nazarene University on a number of writing projects during his tenure at the university. During that time, I was greatly impressed with his professional writing and his ability to produce dynamic content across disciplines. He not only met but exceeded expectations to raise the profile of our university through a number of media outlets.”
Jim Daichendt, Ed.D.Dean of Colleges, Point Loma Nazarene University
“Christopher is a thoughtful and gifted writer and content creator who knows how to establish and write in a consistent, compelling voice that speaks to the heart and mind of a brand’s target audience.”
Cheryl FarrStrategic Brand Development Leader & Founder, SIGNAL.csk Brand Partners
“Christopher has been working as a writer, editor, and content director for my nonprofit organization and has shown incredible skill completing a variety of projects. Christopher has exceeded expectations while forming our content strategy, developing consistent and engaging communication with those we serve, and forming/managing a team of writers for our website blog. I strongly recommend him to anyone seeking a writer, editor, and/or content strategist.”
Scott WeemanFounder of Catholic in Recovery, Author & Speaker
“Christopher has worked with me to develop high-level content for our B2B marketing communications. Christopher has done an amazing job understanding what we do and helping guide our strategy with insightful recommendations. His work is always submitted on time (and often well before the deadline) and is thoroughly researched. I considered Christopher a huge asset for us and would recommend him to anyone looking for great content or content strategy.”
Tyson SchritterChief Operating Officer, Colleges of Distinction & Abound