I helped devise the content strategy and executed all of the writing for an ebook and two white papers for Colleges of Distinction (COD)/Abound. CoD/Abound is an organization that supports higher ed institutions by offering third-party recognition and marketing and enrollment expertise. The ebook and two white papers were crafted as part of a wider content marketing strategy to strengthen CoD’s/Abound’s reputation and increase CoD/Abound memberships. Additionally, I wrote several articles for CoD’s/Abound’s blog in order to improve SEO and increase authority and reputation within the higher ed space. You can see samples of my writing below.
“How to Elevate Your School’s Brand and Win Over Your Audiences” (Ebook) >
“How to Increase Adult Student Enrollment through Organizational Partnerships” (White Paper) >
“Must-Have Strategies for Marketing to MBA Students” (White Paper) >
